FBKT, your essential partner for setting up a delicatessen
Setting up a delicatessen is an exciting entrepreneurial venture, particularly for people undergoing a career change and independent retailers looking to offer quality artisanal products. However, to make a success of your project, it is essential to follow a structured process: training, market research, writing a business plan, choosing premises and selecting suppliers.
With FBKT, you don’t have to go it alone !
We’ll be with you every step of the way, offering tailored training, market expertise and a range of quality products to make your delicatessen a commercial success.
Why open a delicatessen as an independent retailer ?
If you’re changing careers or want to become an independent reseller, it’s crucial to ask yourself the right questions before you take the plunge,
it’s crucial to ask yourself the right questions before taking the plunge :
- Why is this project so important to me?
Why did I choose to become an independent grocer ? - What are my short, medium and long-term objectives ?
- What positioning should I choose in order to offer something different ?
As an independent retailer, you have a great deal of freedom in your choice of products and in your sales approach, provided you surround yourself with reliable, committed suppliers.
Training to succeed as an independent delicatessen creator
Specialist training is essential if you are to understand the nuts and bolts of the business and ensure the profitability of your delicatessen. It will enable you to master :
Specific features of the artisanal delicatessen sector
The management and profitability of an independent business (margins, stocks, cost price)
Marketing and communication for independent retailers
Drawing up a solid and convincing business plan
Conducting market research for an independent delicatessen
Market research is a key stage in understanding the competitive environment and anticipating opportunities in the artisanal delicatessen sector :
What are the current trends in the delicatessen sector (organic, local, premium products, short distribution channels, etc.) ?
Who are your target customers and what are their expectations ?
What are the most sought-after artisanal products ?
Who are your direct and indirect competitors ?
What opportunities are there as an independent reseller ?
FBKT can help you analyse the market and identify the best strategies to differentiate yourself from the mass retailers and manufacturers.
Drawing up a solid business plan for an artisanal delicatessen
A well-structured business plan is essential for obtaining finance and convincing your partners. It should include :
A clear presentation of your concept
An in-depth analysis of the market and craft trends
A marketing and communications plan tailored to independent retailers
A precise financial forecast
A financing and profitability plan for a sustainable business
FBKT will help you draw up your business plan, providing you with specialist expertise in artisanal delicatessen products.
Choosing the right name and premises for an independent delicatessen
The name of your delicatessen must be :
Memorable and evocative of your craft identity
Available as a domain name for a possible online shop
Verified via l’INPI (www.inpi.fr)
The choice of premises is also crucial:
A location with good customer flow
A surface and layout adapted to craft products
Compliance with standards (PRM accessibility, hygiene)
FBKT can help you find the ideal premises for your project and product range.
SELECTING SUPPLIERS AND BUILDING UP A DIFFERENTIATING RANGE OF CRAFT PRODUCTS
One of the major advantages of independent retailers is that they can choose authentic, quality products. FBKT will help you select the best references :
Premium teas and infusions : green, black and white teas, infusions, hand-blended in France
Recreational cocoa : tasty, traditional recipes
Quality spices : selected from the best plantations
WHY WORK WITH FBKT ?
A range designed for delicatessens and independent retailers
A rigorous selection of top-of-the-range artisanal products
Support in stock selection and management
As an independent retailer, you have the opportunity to create a unique and differentiating offer, tailored to the expectations of demanding consumers.
FBKT : more than just a supplier, a genuine partner for independent resellers
At FBKT, we provide support for future delicatessen creators undergoing professional retraining, as well as independent retailers of artisan teas and fine products, by offering them tailored solutions :
Specialised training : Business plan, management, products, marketing
Helping you draw up your business plan
Selection of a premium artisanal range to set you apart from manufacturers
A personalised strategy to ensure the success of your delicatessen
Are you changing careers or looking to become an independent retailer ?
Contact us today and benefit from our expertise !
